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    Envisaging a ‘smoke-free’ world: An exploratory study of Philip Morris International’s strategic positioning in Australia by Wolf, Katharina, Cirillo Woodman, Danielle, Maycock, Bruce, McCausland, Kahlia

    Published 2020
    “…The tobacco and vaping industries claim that e-cigarettes products are less harmful than traditional cigarettes as they are non-combustible, and produce an aerosol with fewer toxic elements like tar and carbon monoxide (Hajek, Etter, Benowitz, Eissenberg, & McRobbie, 2014; Simonavicius, McNeill, Shahab, & Brose, 2018). …”
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