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    Examining Brand-Related User-Generated Content on Twitter: Machine Learning Approaches to Topic Analysis and the Investigation of Social Motivations

    Examining Brand-Related User-Generated Content on Twitter: Machine Learning Approaches to Topic Analysis and the Investigation of Social Motivations by Theuring, Jonathan

    Published 2019
    “…The salient issue is with the interpretation of this data; due to the large quantity of brand-related UGC available on Twitter, it is impossible for researchers to analyse all of the tweets by hand. …”
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