Search Results - Purchase College
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The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province
Published 2022“…The main objective of this paper is to explore the relationship between celebrity endorsements and college students' willingness to purchase cosmetics in central China, particularly in Henan Province. …”
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Relationship of personality factors and purchase intention of counterfeit products among college students
Published 2017“…This study aims to determine the influence of personality factors which inclusive of price consciousness, fashion consciousness and value consciousness towards purchase intention of counterfeit products among college students. …”
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Relationship of personality factors and purchase intention of counterfeit products among college students
Published 2017“…This study aims to determine the influence of personality factors which inclusive of price consciousness,fashion consciousness and value consciousness towards purchase intention of counterfeit products among college students. …”
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Exploring the influence of electronic word-of-mouth on college students’ purchase intention: an empirical study on the Chinese film industry
Published 2019“…Thus, this dissertation aims to study the influence of electronic word of mouth on college students' film purchase intentions, and provide some implications to China’s film industry and the research field of film consumption behaviours. …”
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Vending machine purchasing experience among students in the university’s residential college / Mohamad Naqiuddin Md Mansor …[et al.]
Published 2018“…University colleges provide cafeteria for student living on campus to purchase foods. …”
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The influence of marketing, non marketing and demographic factors on pre-purchase stage of consumer decision-making process for private college in Malaysia / Nooraini Mohamad Sheriff
Published 2005“…The highly competitive state coupled with numerous challenges faced by private colleges has propelled this decision to ascertain comprehensively the influences of these external and individual factors on the pre-purchase stage of consumer decision making process. …”
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Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
Published 2018“…This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). …”
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Gender differences in financial well-being among college students
Published 2011“…The items statements include the amount of saving, financial situation, ability to purchase, saving for emergency expenses, skill to manage money, and ability to spend. …”
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Consumers’ purchasing intention towards organic rice
Published 2018“…The purpose of this study is to determine the consumers‟ purchasing intention towards organic rice. The emphasis is more towards the relationship between socio-demographic and the factors that influence the consumers‟ purchasing intention towards organic rice. …”
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Financial behavior and problems among college students in Malaysia: research and education implication
Published 2008“…First, this group has expanded purchasing power, with easily available educational loans. …”
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Gender differences in financial well-being, financial socialization and financial knowledge among college students
Published 2011“…This study aims to determine the gender differences in the financial well-being, financial socialization and financial knowledge among college students. The sample comprised 2,430 students in six public and five private universities across Malaysia, which were randomly selected for the study. …”
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Factors influencing consumer's preferred retail format for fresh fruits and vegetables purchase in Klang Valley, Malaysia
Published 2016“…Retail format preferred very much by the consumers for FFV purchase are night market, supermarket and farmers’ market. …”
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The impact of specific motivation factor on purchase intentions towards Aofei Animation derivatives among Chinese university student
Published 2024“…However, there is little literature on the impact of different uses and gratitude (U&G) on the purchase intention of Chinese college students in the dissemination process of anime derivatives. …”
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A Study Consumers' Green Purchasing Intention
Published 2009“…More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of Business, University Utara Malaysia. …”
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A study of factors that influence the hand phone purchase among teenagers in Kota Bharu (case study of secondary school) / Fatin Nabila Mazlan
Published 2014“…The purpose of this research was to identify the most important factor that influences the hand phone purchase among teenagers in Kota Bharu. This research explored the contribute factors that influence the hand phone purchase among teenagers that includes the price, technology, and brand. …”
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Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia
Published 2010“…The participants were Arabic students in College of Business Universiti Utara Malaysia as they expected to come from the various personal backgrounds. …”
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