Search Results - Parvati*

Salesperson Behaviour and Buyer-Seller Relationship Characteristics: An Analysis of Its Impact On Buyer Loyalty in the Malaysian Pharmaceutical Industry by Cheah, Chor Eng

“…The prominence of RM is also evident to the extent that many notable researchers and authors have generally accepted it as representing a paradigm shift in marketing (Kotler, 1990; Parvatiyar et al., 1992; Grönroos, 1994; Morgan and Hunt, 1994; Sheth and Parvatiyar, 1994; Parvatiyar and Sheth, 1997; Gummesson, 1999). …”
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The role of RM for DMCs in the run up to the London Olympics 2012 by Nisbet, David

“…This dissertation will implement The Process Model of Relationship Marketing (Parvatiyar and Sheth 2000) to analyse existing Relationship Marketing (RM) practices and attempt to compare findings to existing literature and academic best-practice in order to reveal managerial implications for MangoLondon. …”
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Relationship Marketing in Service Organizations: A Review of the Dynamics of Agency-client Relationships by Ogbemudia, Sarah

“…Ongoing relationships between businesses and their customers are receiving renewed interest in marketing as increasing number of firms are shifting their attention from transactional to relationship marketing (Sheth and Parvatiyar 1995). Companies are increasingly realising the importance of customer loyalty and at such prioritising customer retention. …”
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