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    A comparison of qualitative and quantitative results concerning evaluations of co-branded offerings

    A comparison of qualitative and quantitative results concerning evaluations of co-branded offerings by Dickinson, Sonia, Heath, Tara

    Published 2006
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    Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

    Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships by Ramaseshan, Balasubramani, Stein, Alisha

    Published 2014
    “…Palgrave Macmillian Lid.…”
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