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    Assessing the Competitive Advantage of the Association of Volleyball Professionals (AVP) in Events Marketing

    Assessing the Competitive Advantage of the Association of Volleyball Professionals (AVP) in Events Marketing by Gearhart, Heather

    Published 2017
    “…In the North American professional sports industry, there are extremely large entities namely the Big 4 – the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey Association (NHL) – who enjoy lucrative recurring revenue streams. …”
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