Search Results - Japanese idol

The Motivation of Independent Value Creation by Fans of ‘Fostered Idols’ in China by Zhang, Yue

“…In the studies of independent value creation, behaviour of fans of ‘fostered idols’ provided material for this topic. ‘Fostered idols’ are produced under a new mode influenced by Japanese and Korean culture with the marketing strategy of deep participation of fans, both online and offline, to develop loyalty to idols and actively create value. …”
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Virtual music idol, the Chinese Leitkultur and the making of the world’s first virtual ‘Red Diva’ by Liuyan, Song, Wei, Chow Ow, Fan, Li, Gill, Sarjit S., Linghan, Zhai

“…Luo Tianyi is currently the most popular virtual music idol in China, a product of the collective imagination of her fans. …”
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