Search Results - International Management Development Association

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  1. 1
    An exploratory study of reactive guilt appeals

    An exploratory study of reactive guilt appeals by Lwin, Michael, Phau, Ian

    Published 2011
    “…International Management Development Association…”
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  2. 2
    A study on digital piracy of movies: internet users’ perspective

    A study on digital piracy of movies: internet users’ perspective by Liang, Johan, Phau, Ian

    Published 2011
    “…International Management Development Association…”
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  3. 3
    Consumer scepticism towards persuasive advertising: the moderating role of brand familiarity and product category experience

    Consumer scepticism towards persuasive advertising: the moderating role of brand familiarity and product category experience by Dix, Steve, Bolt, Daniel

    Published 2011
    “…International Management Development Association…”
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  4. 4
    The role of guilt appeals on donation behavior

    The role of guilt appeals on donation behavior by Lwin, Michael, Phau, Ian

    Published 2011
    “…International Management Development Association…”
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  5. 5
    Targeted product offers to develop customer asset value: a longitudinal assessment

    Targeted product offers to develop customer asset value: a longitudinal assessment by Ferguson, Graham

    Published 2011
    “…International Management Development Association…”
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  6. 6
    A conceptual framework for vavilovian mimicry in the luxury brand industry

    A conceptual framework for vavilovian mimicry in the luxury brand industry by Teah, Min, Phau, Ian

    Published 2011
    “…International Management Development Association…”
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  7. 7
    Drivers of acceptance for SMS advertising

    Drivers of acceptance for SMS advertising by Dix, Steve, Jamieson, Kyle, Phau, Ian

    Published 2011
    “…International Management Development Association…”
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  8. 8
    Examining ownership of counterfeits: a Chinese perspective

    Examining ownership of counterfeits: a Chinese perspective by Teah, Min, Phau, Ian

    Published 2011
    “…International Management Development Association…”
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  9. 9
    Brand personality of two beverages categories

    Brand personality of two beverages categories by Liang, Johan, Lee, Thomas, Phau, Ian

    Published 2011
    “…International Management Development Association…”
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  10. 10
    Using direct marketing to enhance customer value in complex service environments

    Using direct marketing to enhance customer value in complex service environments by Ferguson, Graham

    Published 2011
    “…International Management Development Association…”
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  11. 11
    Australian Directors Define Corporate Governance

    Australian Directors Define Corporate Governance by McCabe, Margaret

    Published 2005
    “…The International Management Development Association…”
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  12. 12
    Bali as a tourist destination - students' perceptions

    Bali as a tourist destination - students' perceptions by Shanka, Tekle, Alamsyah, Rhesa

    Published 2012
    “…The International Management Development Association (IMDA)…”
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  13. 13
    Mobile message communications for broadcast announcements and info: possible factors influencing acceptance by business users of alert services

    Mobile message communications for broadcast announcements and info: possible factors influencing acceptance by business users of alert services by Dix, Stephen, Unger, B., Cole, A., Kanabar, V.

    Published 2012
    “…The International Management Development Association (IMDA)…”
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