Search Results - ITV News~

  • Showing 1 - 6 results of 6
Refine Results
  1. 1
    Serving the south: television infrastructures and the development of regionality during the emergence of ITV

    Serving the south: television infrastructures and the development of regionality during the emergence of ITV by Groom, Elinor

    Published 2016
    “…This thesis analyses the early infrastructural development of Southern Television, the now-defunct franchise company that was created in 1958 to serve the South of England on behalf of Independent Television (ITV). …”
    Get full text
  2. 2
    4th EuroITV 2013 workshop on Interactive Digital TV in emergent economies - Thinking outside the TV box

    4th EuroITV 2013 workshop on Interactive Digital TV in emergent economies - Thinking outside the TV box by De Lucena Jr, V., Lugmayr, Artur, Yu, Z., Pal, A.

    Published 2013
    Get full text
  3. 3
    Identification of research gap: T-commerce impulse purchase for iTV advertising

    Identification of research gap: T-commerce impulse purchase for iTV advertising by Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina

    Published 2013
    “…iTV advertising provides consumers with new sales channels as well as gives higher return to the advertisers.T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient.Studies show that there is a necessity to examine the factors influencing individuals to purchase products on television shopping program.However, research effort on this is minimal.Also, design models that are dedicated to increase impulse purchase on iTV advertising are scarce and do not include consumer behaviour regarding impulse purchase.In fact, research on the design of t-commerce for iTV advertising for effective marketing strategies is still lacking.Therefore, such a gap ought to be investigated which could contribute to the fields of business and interactive advertising.…”
    Get full text
  4. 4
    Queer British television: policy and practice, 1997-2007

    Queer British television: policy and practice, 1997-2007 by Edwards, Natalie

    Published 2010
    “…Lesbian, gay, bisexual, transgender and queer characters now routinely populate mainstream series, while programmes like Queer as Folk (1999-2000), Tipping the Velvet (2002), Torchwood (2006-) and Bad Girls (1999-2006) have foregrounded specifically gay and lesbian themes. …”
    Get full text
  5. 5
    Trading Auntie: the exploitation and protection of intellectual property rights during the BBC’s monopoly years

    Trading Auntie: the exploitation and protection of intellectual property rights during the BBC’s monopoly years by Johnson, Catherine

    Published 2009
    “…Most histories of British television date the emergence of a trade in programming to the mid- to late-1950s when recording technologies turned previously ephemeral programmes into exchangeable goods and ITV brought a commercial impetus to British broadcasting. …”
    Get full text
  6. 6
    The Effects of Marketing Communications on Malaysia's Consumer Based Brand Equity and Intention to Visit Among Potential Tourists from Gulf Countries: The Case of Jeddah and Dubai

    The Effects of Marketing Communications on Malaysia's Consumer Based Brand Equity and Intention to Visit Among Potential Tourists from Gulf Countries: The Case of Jeddah and Dubai by Alfandi, Ashraf Mohammad Teehi

    Published 2011
    “…Additionally, the perceived CBBE dimensions are found to predict ItV. Nevertheless, perceived destination image is found to have the greater influence on the potential tourist's ItV. …”
    Get full text
    Get full text

Search Tools: