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    Zynga’s FarmVille, social games, and the ethics of big data mining

    Zynga’s FarmVille, social games, and the ethics of big data mining by Willson, Michele, Leaver, Tama

    Published 2015
    “…In determining whether this contradiction is accidental or purposeful, this paper will ask, in effect, whether Zynga and other big data miners behind social games are entrepreneurial heroes, more sinister FarmVillains, or whether it is possible at all to draw a line between the two? …”
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