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Transmedia authorship as a media industries practice by Anania, Valentina

“…The thesis uses paratextual analysis (Genette, 1997 [1987]; Gray, 2010), as well as the concept of performance in linguistics (Austin, 1975) and media authorship (Gray, 2010; Hadas, 2020), to show how a ‘transmedia author-function’ emerges from the performed relationships between a primary authorial figure and the other contributors to the fictional universe, as mediated through officially-branded material and public commentary by key creatives. …”
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