Search Results - Chartism~
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Luxury Brand Charisma
Published 2020“…This research developed a scale to measure luxury brand charisma, by advancing the known research about the specific phenomenon of charisma into a luxury marketing and branding context. …”
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Conceptualising Brand Charisma
Published 2017“…The conceptualisation of brand charisma is multi-disciplinary, using luxury branding context. …”
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Qualitative analysis of luxury brand charisma
Published 2019“…The purpose of this study is to conceptualise the term ‘luxury brand charisma’, and thus provide a working definition and identify key themes and sub themes that can be used to inform the secondary stage of this research, being scale development. …”
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