Search Results - Chartism~

Refine Results
  1. 1

    Luxury Brand Charisma by Hatton-Jones, Siobhan

    Published 2020
    “…This research developed a scale to measure luxury brand charisma, by advancing the known research about the specific phenomenon of charisma into a luxury marketing and branding context. …”
    Get full text
  2. 2

    Conceptualising Brand Charisma by Hatton-Jones, Siobhan, Teah, Hui Min, Phau, Yong Ian

    Published 2017
    “…The conceptualisation of brand charisma is multi-disciplinary, using luxury branding context. …”
    Get full text
  3. 3

    Qualitative analysis of luxury brand charisma by Hatton-Jones, Siobhan

    Published 2019
    “…The purpose of this study is to conceptualise the term ‘luxury brand charisma’, and thus provide a working definition and identify key themes and sub themes that can be used to inform the secondary stage of this research, being scale development. …”
    Get full text
    Get full text
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20