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    Broxtowe 2.0: using CRM and Web 2.0 as a catalyst for service (re)design in order to improve citizen engagement

    Broxtowe 2.0: using CRM and Web 2.0 as a catalyst for service (re)design in order to improve citizen engagement by Albregt, Robin

    Published 2010
    “…This report examines how Customer Relationship Management and Web 2.0 can act as a catalyst for service (re)design in order to improve citizen engagement at Broxtowe Borough Council. Its department for Waste and Recycling Management has been used as the case study environment. …”
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