Search Results - Billboard 200~
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A study on “Repetitive Motifs” in selected billboard top charters from 2000-2013 / Gloria Chin Jin Yu
Published 2016“…Chart-topping hits which were taken from Billboard Year End Hot 100 from 2000-2013 were selected and analysed. …”
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Exploring multilingual practices in billboard advertisements in a linguistic landscape
Published 2013“…Spolsky (2004) states the real language policy of a community is likely to be found in its practices than in management of the policy. …”
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Impact of Billboards on Customer Purchase Intentions: A Study in KTM Commuter Stations, Malaysia
Published 2016“…Many researchers identify that billboard has a unique characteristic which will trap the customers attention in the first look (Kelley and Jugenheimer 2004; Sissors and Baron 2002; Taylor 1997; Vanden Bergh and Katz 1999; Woodside 1990). …”
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The influence of media exposure on voters’ behavior during the Sumbawa 2020 local election (PILKADA)
Published 2023“…As a result, the purpose of this study was to determine the impact of media exposure on voting behaviour among Sumbawa voters in Indonesia during the Pemilihan Kepala Daerah, or PILKADA 2020. A sample of 400 voters was chosen using a Multi-Level Random Sampling method. …”
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Ethnic based cues :reaction of malay and chinese
Published 2009“…The conceptual basis of the model is Speech Accommodation Theory (SAT) to the use of cues in billboards advertisement. The model was tested on two different ethnic groups in Malaysia.A total of 350 questionnaires were distributed to 350 respondents (175 Malaysand 175 Chinese) who were selected from the population. …”
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The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani
Published 2009“…In general, reliabilities ranged from 0.8 – 0.89 are considered very good. Thus, the internal consistency reliability of the measures used in this study can be considered consistent and stable. …”
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A Comparative Study into the Effectiveness of Personalized Advertising
Published 2011“…This study raised the issue that impact from personalized advertising and questions the potential effectiveness of personalized advertising compared to traditional billboard advertising and came with the conclusion that there are no differences between personalized advertising and traditional billboard advertising in the way respondents perceive the product and or brand, nor in the way consumers move toward purchase. …”
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The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
Published 2008“…Most of the promotional tools used by PZM have a positive, significant and strong relationship with the promotional tools effectiveness significant with the 0.000 at < 0.05 level. Other than that, the research also shows the relationship between respondents' profile with the overall or total effectiveness. …”
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A semantic prosody analysis of swear words in a corpus of English songs / Hazri Shahreen Hashim
Published 2020“…A total of 545 songs were chosen based on the Billboard year-end chart from 2011 to 2016 with 243,689 number of tokens and 8,139 number of word types. …”
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Kempen pengiklanan GST kepada pengguna
Published 2015“…Pengenalan Cukai Barang dan Perkhidmatan (CBP) atau lebih dikenali sebagai GST (Goods and Service Tax) oleh kerajaan Malaysia mula menjadi kegusaran semua peringkat lapisan masyarakat sejak tahun 2005. Sejak itu, rakyat atau pengguna mula dilanda kerisauan tentang kesan dan akibat daripada perlaksanaan GST. …”
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