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  1. 1
    Exploring multilingual practices in billboard advertisements in a linguistic landscape

    Exploring multilingual practices in billboard advertisements in a linguistic landscape by Anuarudin, Aini Andria Shirin, Chan, Swee Heng, Abdullah, Ain Nadzimah

    Published 2013
    “…Spolsky (2004) states the real language policy of a community is likely to be found in its practices than in management of the policy. …”
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  2. 2
    A study on “Repetitive Motifs” in selected billboard top charters from 2000-2013 / Gloria Chin Jin Yu

    A study on “Repetitive Motifs” in selected billboard top charters from 2000-2013 / Gloria Chin Jin Yu by Gloria , Chin Jin Yu

    Published 2016
    “…Chart-topping hits which were taken from Billboard Year End Hot 100 from 2000-2013 were selected and analysed. …”
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  3. 3
    Impact of Billboards on Customer Purchase Intentions: A Study in KTM Commuter Stations, Malaysia

    Impact of Billboards on Customer Purchase Intentions: A Study in KTM Commuter Stations, Malaysia by Krishnan, Mogana

    Published 2016
    “…Many researchers identify that billboard has a unique characteristic which will trap the customers attention in the first look (Kelley and Jugenheimer 2004; Sissors and Baron 2002; Taylor 1997; Vanden Bergh and Katz 1999; Woodside 1990). …”
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  4. 4
    A systemic functional analysis of ideational meanings in Malaysia billboard slogans / Ananthy Nama Sowayan

    A systemic functional analysis of ideational meanings in Malaysia billboard slogans / Ananthy Nama Sowayan by Sowayan, Ananthy Nama

    Published 2009
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  5. 5
    An investigation on the creativity and aesthetic value of commercial photography in Malaysia : a case of advertising campaign on billboard / Md Nagib Padil

    An investigation on the creativity and aesthetic value of commercial photography in Malaysia : a case of advertising campaign on billboard / Md Nagib Padil by Padil, Md Nagib

    Published 2006
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  6. 6
    The effectiveness of web advertising in influencing the people in Klang Valley towards Visit Malaysia year 2007 / Razilah Jalil

    The effectiveness of web advertising in influencing the people in Klang Valley towards Visit Malaysia year 2007 / Razilah Jalil by Jalil, Razilah

    Published 2007
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  7. 7
    Penggunaan bahasa Melayu pada papan tanda awam dan premis perniagaan di sekitar Bandaraya Kuala Terengganu, Bandaraya Warisan pesisir air / Ghani Ismail, Razita Mohamad and Nurul Hidayah Rozlan

    Penggunaan bahasa Melayu pada papan tanda awam dan premis perniagaan di sekitar Bandaraya Kuala Terengganu, Bandaraya Warisan pesisir air / Ghani Ismail, Razita Mohamad and Nurul... by Ismail, Ghani, Mohamad, Razita, Rozlan, Nurul Hidayah

    Published 2009
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  8. 8
    Ethnic based cues :reaction of malay and chinese

    Ethnic based cues :reaction of malay and chinese by Bong, Shak Peng.

    Published 2009
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  9. 9
    A Comparative Study into the Effectiveness of Personalized Advertising

    A Comparative Study into the Effectiveness of Personalized Advertising by Arlon, Guillaume P.

    Published 2011
    “…It provides a definition of a new form of advertising and defines it as the creation of an independent existence capable of entering language, daydreams and intuitions (Lannon and Cooper, 1983); in which the advertisement provides an informational or a creative message (Lannon and Cooper, 1983; Stewart and Koslow, 1989; Bhat, 1998) to promote goods or services to an individual using personally identifying information about the individual such as name, e-mail address and/or personal information (Yu and Cude, 2009) in order to interact with the individual, to attract one’s attention, and to create a positive response toward the message, product and brand to motivate purchase. …”
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  10. 10
    The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani

    The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani by Abdul Rohani, Nor Fitrina

    Published 2009
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  11. 11
    Suiting Up

    Suiting Up by Farren, Anne

    Published 2007
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  12. 12
    Kempen pengiklanan GST kepada pengguna

    Kempen pengiklanan GST kepada pengguna by Zaiyadi, Ahmad Zubir, Adzharuddin, Nor Azura

    Published 2015
    “…Pengenalan Cukai Barang dan Perkhidmatan (CBP) atau lebih dikenali sebagai GST (Goods and Service Tax) oleh kerajaan Malaysia mula menjadi kegusaran semua peringkat lapisan masyarakat sejak tahun 2005. Sejak itu, rakyat atau pengguna mula dilanda kerisauan tentang kesan dan akibat daripada perlaksanaan GST. …”
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  13. 13
    The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas

    The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas by Abas, Norlela

    Published 2008
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  14. 14
    Peranan komunikasi visual dalam perpaduan Melayu / Prof. Madya Dr. Ghazali Daimin

    Peranan komunikasi visual dalam perpaduan Melayu / Prof. Madya Dr. Ghazali Daimin by Daimin, Ghazali

    Published 2013
    “…Oleh itu, tidak dapat dinafikan, komunikasi visual (iklan politik) telah menjadi salah satu komponen penting di dalam kempen pilihan raya (Miskin & Grant 2004). Di Malaysia, terdapat sebanyak tiga puluh satu (31) parti-parti politik aktif yang berdaftar dimana dua puluh (20) darinya terdapat di Semenanjung Malaysia, manakala enam (6) di Sabah dan lima (5) di Sarawak (Suruhajayan Pilihanraya Malaysia-SPR, 2009). …”
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  15. 15
    Helmet initiative programs in Malaysia.

    Helmet initiative programs in Malaysia. by Radin Sohadi, Radin Umar, Hashim, Ahmad Hariza, K.C Mani, Kulanthayan, Law, Teik Hua, Abu Hassan, Musa, Mohd Taib, Mohd Nasir

    Published 2005
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  16. 16
    The awareness of the IPTA student in Sabah toward Sabah tourism board as a state government tourism promotional agency / Franklin Hazley Lai

    The awareness of the IPTA student in Sabah toward Sabah tourism board as a state government tourism promotional agency / Franklin Hazley Lai by Lai, Franklin Hazley

    Published 2006
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  17. 17
    Framework for real time cloud rendering

    Framework for real time cloud rendering by Rana, Muhammad Azam, Sunar, Mohd. Shahrizal, Nor Hayat, Mohd. Norikhwan

    Published 2004
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  18. 18
    Implementation of Bahasa Melayu in legal perspectives / Lokman Kasim, Kamarul Aris Kamalluddin and Mohd Eekmal Ahmad.

    Implementation of Bahasa Melayu in legal perspectives / Lokman Kasim, Kamarul Aris Kamalluddin and Mohd Eekmal Ahmad. by Kasim, Lokman, Kamalluddin, Kamarul Aris, Ahmad, Mohd Eekmal

    Published 2005
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  19. 19
    Assessing pedestrian facilities on crossing bridges

    Assessing pedestrian facilities on crossing bridges by Desriani, Rian Wulan, Komardjaja, Inge

    Published 2008
    “…In 2003, seven pedestrians were killed and 41 pedestrians injured in collisions with motor vehicles when pedestrians crossed the roads in Bandung City. …”
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  20. 20
    Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia

    Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia by Baron, Michael

    Published 2008
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