Search Results - Ace of Diamond

Analysis of Strategic Choices of Malaysian SME Software Firms by Ling, Sie Chiong

“…This project conducted a qualitative study of the business level strategic choices of 13 Malaysian SME Software firms which are listed on the Malaysian ACE market. The study analyzed the public information available on these firms using Hambrick and Fredrickson’s (2001) Strategy Diamond framework for business level strategy, the components of which are populated from findings collected via literature review. …”
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