Search Results - "viral video"

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  1. 1
    Viral video in Malaysia

    Viral video in Malaysia by Rosde, Zulhilmi, A.Manaf, Aini Maznina

    Published 2017
    “…This paper attempts to answer questions about what viral video is, how viral video develops, and more importantly is how viral videos take place in Malaysia. …”
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  2. 2
    Moderators tirade in viral video transcribed

    Moderators tirade in viral video transcribed by Malay, Mail

    Published 2013
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  3. 3
    Does Viral Marketing really Effective?

    Does Viral Marketing really Effective? by Chien, Ho-shen

    Published 2012
    “…Our results illustrated viral video helps majority of consumers to link the brand images with the brand in a positive way. …”
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  4. 4
    A Typology of Viral Ad Sharers Using Sentiment Analysis

    A Typology of Viral Ad Sharers Using Sentiment Analysis by Kulkarni, K., Kalro, A., Sharma, D., Sharma, Piyush

    Published 2019
    “…The purpose of this study is to demonstrate sentiment analysis as a promising tool to quantify consumer responses towards branded viral video advertisements and thereupon, propose a sentiment-based typology of viral ad sharers. …”
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