Search Results - "underwear"

A brief affair with underwear: Uniquness and innovativeness in male underwear brand purchases by Phau, Ian, Teah, Min, Lim, A., Ho, R.

“…Brand perceptions were found to have no effect on innovative consumers’ purchase intention toward an underwear brand. This article adds knowledge in the area of marketing of male underwear and gives managers an understanding of the impact of uniqueness with respect to purchase intention toward a male underwear brand. …”
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear by Lee, Thomas, Phau, Ian, Roy, Rajat

“…This study investigates whether status- and non-status-seeking consumers differ in their attitudes toward buying foreign and domestic luxury brands of underwear with regard to their countries of manufacture. …”
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Status and Non-status Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear by Lee, Thomas, Phau, Ian, Roy, Rajat

“…This study investigates whether status- and non-status-seeking consumers differ in their attitudes toward buying foreign and domestic luxury brands of underwear with regard to their countries of manufacture. …”
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Status and Non-status Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear by Lee, Thomas, Phau, Ian, Roy, Rajat

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"Bonds" or "Calvin Klein" Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear by Lee, W., Phau, Ian, Roy, Rajat

“…Purpose: The purpose of this paper is to determine if high versus low ethnocentric consumers differ in their attitudes toward buying domestic and foreign brands of underwear that are made domestically or in foreign countries. …”
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Gender related products: Comparing urban and rural views by Ling, Hung Kiong

“…The focus product category was gender related products which consists of condom, female contraceptive, female underwear, feminine hygiene product and male underwear. …”
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Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang by Fereidouni, Hassan Gholipour

“…The present study is trying to identify the differences among female consumers of three ethnic (Malay, Chinese,and Indian), age groups, education level, and marital status with respect to attitude towards advertising of female underwear and slimming program. …”
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"Scary" heterosexualities in a rural Australian mining town by Pini, Barbara, Mayes, Robyn, Boyer, K.

“…Our focus is ‘the skimpie’ – a female barmaid who serves in her underwear and who, in both historical and contemporary times, is strongly associated with rural mining communities. …”
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Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim by Said Abd Karim, Sharifah Nur Iylia

“…Conversely for Generation Y Muslim they already getting top 5 controversial products online advertising were deemed by the respondents to be not offensive or getting high acceptance which is charities, weight loss programs, pharmaceuticals, racially extremist groups and female underwear. As for future researcher, the researcher suggest to study on this topic further and focused on gender differences…”
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Biomechanical Testing Of Hip Protectors by D'raj, Joshua

“…A hip protector is a specialized pad either hard or soft usually inserted into pants or the underwear. It is designed to protect the hip region to prevent hip fractures following a fall. …”
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