Search Results - "source credibility"

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  1. 1
    Source credibility: A study of eWOM on social media and Chinese students’ travel choices

    Source credibility: A study of eWOM on social media and Chinese students’ travel choices by Chen, Lan

    Published 2013
    Subjects: Get full text
  2. 2
    “Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China”

    “Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China” by Jin, Ming

    Published 2023
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  3. 3
    An Experimental Examination of the Differences in Readers's Responses to Editorial versus Advertising for Travel Destinations

    An Experimental Examination of the Differences in Readers's Responses to Editorial versus Advertising for Travel Destinations by Holben, Sharna, De Bussy, Nigel, Dickinson, Sonia, Allert, John

    Published 2006
    Subjects: Get full text

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