Search Results - "purchase intent"

Business Information Systems Workshops by Meersman, Davor, Debruyne, C.

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The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province by Liang, Jiamei

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Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia by Seilkhanova, Saniya

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Factors Influencing the Risk Averse Consumer Base Towards Online Shopping: A Perspective on Evolving Shopping Behaviour in Malaysia by Jafary, Khadija Hasan

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Corporate Social Responsibility scepticism and its influence on consumers’ purchasing intentions by Bitterolf, Maxime

Subjects: “…Corporate Social Responsibility Scepticism Purchasing intentions Greenwashing…”
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Counterfeits of luxury brands: exploring the role of lawfulness and legality by Sequiera, M., Dix, Steve, Phau, Ian

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The key factors influencing the purchase intention towards LCCs: the case of Chinese college students by Zheng, Xuan

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Investigating the impact of e-commerce live streaming on consumers'purchase intention in China by ZHANG, TAO

Subjects: “…E-commerce live streaming; consumers' purchase intention; China…”
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Millennials’ adoption of omnichannel retailing by Chong, Alain Yee Loong

Subjects: “…Millennials; omnichannel; convenience; purchase intentions; online retailing; enjoyment…”
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Factors affecting purchase of online music in Australia by Butcher, Luke, Marchegiani, Chris

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The impact of social media influencers on the purchasing intention of the young Chinese consumer by Lu, Shen

Subjects: “…social media ，influencer， purchase intention，creadibility，affection ，Interconnectedness…”
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Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China by peng, cheng

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The Impact of Crisis Response Strategies on Consumer Attitudes and Perceptions towards Halal Brands by Imran, Hina

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An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows by Chen, Shanwen

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“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China” by Jin, Ming

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Constructing purchase intention model for foreign banks operating within Indonesia by Muchtar, Fatimah, Kingshott, Russel, Wong, David, Laksamana, Patria

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The role of consumer fanaticism in the acceptance of brand extensions: merchandising in the video games market by Young, Joshua, Marchegiani, Chris

Subjects: “…purchase intentions…”
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What moderates attitudes and purchase intentions in a luxury brand counterfeits context? by Teah, Min

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The effects of influencer marketing on consumers’ purchase intention on beauty products in China by PU, HUIYUN

Subjects: “…influencer marketing; purchase intention; beauty industry; Chinese social media platform…”
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Counterfeits of luxury branded products: what are the predictors and purchase intentions by Phau, Ian

Subjects: “…purchase intentions…”
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