Search Results - "public relations"

Refine Results
  1. 1
  2. 2

    Public relations at the crossroads: The need to reclaim core public relations competencies in digital communication by Wolf, Katharina, Archer, C.

    Published 2018
    “…Purpose: Using the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western Australia and explores the fundamental question of public relations’ purpose. …”
    Get full text
  3. 3
  4. 4

    Public relations vs. advertising by Tengku Adrian Ismail, Jamilah Haji Ahmad

    Published 2015
    “…This study aims to examine and understand the effectiveness and credibility of advertising and public relations in the form of editorial coverage. This study involves three main groups, namely prominent practitioners in public relations and advertising as well as independent party who does not belong to either of these categories of practitioners. …”
    Get full text
    Get full text
  5. 5
  6. 6
  7. 7

    Islamic Ethics in Public Relations by Haque, Md Shahidul, Ahmad, Jamilah

    Published 2016
    “…He mentioned the ethical guidelines for public relations in the Quran. He taught the Prophets to practice proper public relations for da’wah activities. …”
    Get full text
    Get full text
  8. 8

    Public Relations vs Advertising by Ismail, Tengku Adrian, Ahmad, Jamilah

    Published 2015
    “…This study aims to examine and understand the effectiveness and credibility of advertising and public relations in the form of editorial coverage. This study involves three main groups, namely prominent practitioners in public relations and advertising as well as independent party who does not belong to either of these categories of practitioners. …”
    Get full text
    Get full text
  9. 9
  10. 10

    Managerial Perceptions towards The Role Of Public Relations: Public Relations Practices In The Malaysian Hotel Industry by Chin, Xin Yi, Kho, Jiat Suan, Tey, Chorng Kuan, Wong, Suet May, Yew, Jiong Jun

    Published 2017
    “…This research is conducted to study the managerial perceptions toward Public Relations in Malaysian hotel industry, and how it affects the roles and practices of Public Relations. …”
    Get full text
    Get full text
  11. 11
  12. 12
  13. 13
  14. 14

    The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang by Khoo, Gim Hoon

    Published 2012
    “…This is a case study on the roles public relations practitioners enact in the hotel industry. …”
    Get full text
    Get full text
  15. 15
  16. 16

    Three public relations practitioners in British Malaya by Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah

    Published 2019
    “…The writing of history on the development of public relations has been attributed to specific personalities or events of particular countries that have been made universal and hence ignorant of the position in most of the other countries like Malaysia. …”
    Get full text
    Get full text
    Get full text
  17. 17

    Growing in public relations: lessons from the past

    Published 2009
    “…Growing In Public Relations—Lessons from the Past is a book specially written for young PR practitioners and all Communication and Public Relations students. …”
    Get full text
    Get full text
  18. 18

    Ethics in public relations and responsible advocacy theory by Haque, Md Shahidul, Jamilah Ahmad

    Published 2017
    “…Ethics in public relations plays a vital role in human communication. …”
    Get full text
    Get full text
  19. 19

    Critical discourses in the culture-public relations relationship by Daymon, Christine, Surma, A.

    Published 2009
    Subjects: “…culture-public relations relationship…”
    Get full text
  20. 20