Search Results - "persuasion knowledge"

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  1. 1
    Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK

    Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK by Liu, Jing

    Published 2019
    Subjects: “…persuasion knowledge model…”
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  2. 2
    What makes an ad funny? Is humour effective and what causes humour effects in advertising?

    What makes an ad funny? Is humour effective and what causes humour effects in advertising? by Doan, THI THUY DUNG

    Published 2018
    Subjects: Get full text
  3. 3
    Donors' Beliefs about Persuasion Episodes in Chariy Advertising

    Donors' Beliefs about Persuasion Episodes in Chariy Advertising by Huang, Fuzhi

    Published 2008
    Subjects: Get full text

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