Search Results - "means-end"

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    Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism

    Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism by Nunkoo, R., Ramkissoon, Haywantee

    Published 2009
    Subjects: Get full text
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    Communicating value to enhance service visualization

    Communicating value to enhance service visualization by Leong, Vai Shiem, Hibbert, Sally, Ennew, Christine

    Published 2018
    Subjects: “…Intangibility; Financial services; Values; Visualization strategy; Advertising; Means-end chain…”
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