Search Results - "jockey"

The understanding of sad appeal in emotional advertisement among audiences in Klang Valley, Malaysia by Mohd Shahnawi Muhmad Pirus, Sara Yazmin Zulqahar

“…This study is predominantly a study of emotional advertisements; Sadvertisement, as catchy as it sounds, as a popular culture terminology that describes an advertising trend for consumers in which advertisers are using a certain set of game plan to jockey on people's emotions and galvanise feelings of sadness, melancholy or wistfulness. …”
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Ultrasonographic-based predictive factors influencing successful return to racing after superficial digital flexor tendon injuries in flat racehorses: a retrospective cohort study... by Alzola, R., Easter, C., Riggs, C.M., Gardner, D.S., Freeman, S.L.

“…Methods: Digitised ultrasonographic images of 469 horses with forelimb SDFT injuries from the Hong Kong Jockey Club (2003-2014) were evaluated, using a previously validated ultrasonographic scoring system. …”
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Using data to track racehorse physiology during training and racing by Schrurs, Charlotte B.

“…Interestingly, the rate of recovery of heart rate in the horses (from peak to 15 minutes post exercise), appeared to be affected by the sex of the rider, but this depended on the anticipated training intensity vs. the actual training surface: horses recovered slower on turf after slow canters, but faster on sand after fast gallops with male riders, suggesting that the riders either transmitted anticipatory information to the expected training intensity to the horse or the racehorses responded differently according to sex of the rider (i.e. less anticipating a hard gallop on turf with a female jockey). In regard to race data, significantly more male jockeys are represented in the starting gates on race-day (in complete contrast to data during training). …”
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