Published 2014
“…In addition to the teaching assignment in creative
marketing and competitive strategy, Goddard is part of the management lab in the school where he doubles up as a Research Associate.Prior to this, he worked in the City University as Gresham Professor of Commerce and was also Mercers Memorial Professor.Goddard had long
innings
with reputed advertising companies in London and New York before landing in the teaching profession.Tony Eccles, an accomplished management writer, is currently a visiting faculty in the City University, where he teaches Management students at 116 IPBJ Vol. 6 (1), 115-119 (2014)
the Cass Business School.Prior to that, he taught Strategic Management at London Business School. …”
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