Search Results - "guilt"

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  1. 1
    The role of existential guilt appeals in charitable advertisements

    The role of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: “…Existential guilt…”
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  2. 2
    Exploring the effectiveness of existential guilt appeal: durable products

    Exploring the effectiveness of existential guilt appeal: durable products by Lwin, Michael, Phau, Ian

    Published 2012
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  3. 3
    The role of anticipatory guilt in a non-durable consumer goods context

    The role of anticipatory guilt in a non-durable consumer goods context by Lwin, Michael

    Published 2010
    Subjects: “…anticipatory guilt…”
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  4. 4
    Exploring existential guilt appeals in the context of charitable advertisements

    Exploring existential guilt appeals in the context of charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text
  5. 5
    An exploratory study of existential guilt appeals in charitable advertisements

    An exploratory study of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2014
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  6. 6
    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising

    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising by Lwin, Michael, Phau, Ian

    Published 2008
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  7. 7
    Guilty repair sustains cooperation, angry retaliation destroys it

    Guilty repair sustains cooperation, angry retaliation destroys it by Skatova, Anya, Spence, Alexa, Leygue, Caroline, Ferguson, Eamonn

    Published 2017
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  8. 8
    Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising

    Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: Get full text
  9. 9
    New insights into emotion valence and loyalty intentions in relational exchanges

    New insights into emotion valence and loyalty intentions in relational exchanges by McKechnie, Sally, Nath, Prithwiraj, Xun, Jiyao

    Published 2018
    Subjects: “…Emotion valence; Goal attainment; Agency; Relational exchange; Gratitude; Grudge; Guilt…”
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  10. 10
    Donors' Beliefs about Persuasion Episodes in Chariy Advertising

    Donors' Beliefs about Persuasion Episodes in Chariy Advertising by Huang, Fuzhi

    Published 2008
    Subjects: “…guilt appeal…”
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