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    Effects of e-CRM: experience-based marketing, digital communications on Garuda Indonesia Airlines, brand trust, and repurchase intention

    Effects of e-CRM: experience-based marketing, digital communications on Garuda Indonesia Airlines, brand trust, and repurchase intention by Widarto Rachbini, Diana Anggraeni, Ahmad Badari Burhan, Harimurti Wulandjani, Emi Rahmawati

    Published 2024
    “…The research studied the effects of electronic customer relationship management (e-CRM), digital communications, and experience-based marketing on brand trust and repurchase intention in Garuda Indonesia Airlines, the National Flag Carrier of Indonesia. The primary data was collected through an online questionnaire distributed from March 2022 to July 2022. …”
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