Search Results - "existential guilt"

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  1. 1
    The role of existential guilt appeals in charitable advertisements

    The role of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: “…Existential guilt…”
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  2. 2
    Exploring the effectiveness of existential guilt appeal: durable products

    Exploring the effectiveness of existential guilt appeal: durable products by Lwin, Michael, Phau, Ian

    Published 2012
    Subjects: Get full text
  3. 3
    Exploring existential guilt appeals in the context of charitable advertisements

    Exploring existential guilt appeals in the context of charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Subjects: “…Existential guilt…”
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  4. 4
    An exploratory study of existential guilt appeals in charitable advertisements

    An exploratory study of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2014
    Subjects: Get full text
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