Search Results - "endorsements"

  • Showing 1 - 12 results of 12
Refine Results
  1. 1
    Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand

    Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand by Modi, Shweta

    Published 2007
    Subjects: “…Celebrity Endorsements…”
    Get full text
  2. 2
    Celebrity endorsements in India

    Celebrity endorsements in India by Dalal, Aadit

    Published 2017
    Subjects: “…Celebrity endorsements in India…”
    Get full text
  3. 3
    Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention

    Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention by Moses, Ibrahim Oyewole

    Published 2021
    Subjects: “…Endorsements in advertising…”
    Get full text
    Get full text
  4. 4
    Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users

    Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users by Samat, Muhammad Faizal

    Published 2015
    Subjects: “…Endorsements in advertising…”
    Get full text
    Get full text
  5. 5
    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects by Bergkvist, Lars, Hjalmarson, Hanna, Mägi, Anne W.

    Published 2015
    Subjects: “…Advertising; Marketing communications; Celebrity endorsements; Brand attitude; Mediation analysis…”
    Get full text
  6. 6
    Pamela Anderson and Web 2.0: Adapting to change and changing the world, one tweet at a time

    Pamela Anderson and Web 2.0: Adapting to change and changing the world, one tweet at a time by Raphael, Jackie

    Published 2013
    Subjects: Get full text
  7. 7
    The Impact of Celebrity Endorsement on Consumers' Behavioral Intention

    The Impact of Celebrity Endorsement on Consumers' Behavioral Intention by Wu, You Li

    Published 2010
    Subjects: Get full text
  8. 8
    The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province

    The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province by Liang, Jiamei

    Published 2022
    Subjects: “…celebrity endorsement…”
    Get full text
  9. 9
    A study of sports celebrity endorsement advertising: a partial replication and extension

    A study of sports celebrity endorsement advertising: a partial replication and extension by Dix, Steve

    Published 2010
    Subjects: “…endorser characteristics…”
    Get full text
  10. 10
    Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective

    Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective by Li, Qiutong

    Published 2019
    Subjects: “…advertising，sexual imagery，metaphor，celebrity endorsement，effectiveness…”
    Get full text
  11. 11
    Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China

    Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China by peng, cheng

    Published 2015
    Subjects: “…celebrity endorsement…”
    Get full text
  12. 12
    Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising

    Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising by Lu, Xi

    Published 2006
    Subjects: Get full text

Search Tools: