Search Results - "e-commerce live streaming"

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    Investigating the impact of e-commerce live streaming on consumers'purchase intention in China

    Investigating the impact of e-commerce live streaming on consumers'purchase intention in China by ZHANG, TAO

    Published 2022
    Subjects: “…E-commerce live streaming; consumers' purchase intention; China…”
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  2. 2
    How does e-commerce live streaming in China affect consumers’ purchasing intentions?

    How does e-commerce live streaming in China affect consumers’ purchasing intentions? by Miao, Yihe

    Published 2024
    Subjects: “…e-commerce live streaming…”
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