Search Results - "consumer ethnocentrism"

Effects of "Owned By" versus "Made In" for Willingness to Buy Australian Brands by Cheah, Isaac, Phau, Ian

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Consumer ethnocentrism: Reconceptualization and cross-cultural validation by Sharma, Piyush

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Examining the role of hybrid products in a consumer animosity setting by Kea, Garick, Phau, Ian

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Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters by Sharma, Piyush, Wu, Z.

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Allocentrism and consumer ethnocentrism: the effects of social identity on purchase intention by Huang, Y., Phau, Ian, Lin, Chad, Chung, H., Lin, K.

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Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands by Wang, Luqi

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Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness by Sharma, Piyush

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An Investigation into How Consumer Perceive Domestic Brands and Global Brands: Thai Footwear (Trainer) Industry by Masayavanij, Puchong

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CONSUMER PREFERENCE OF DOMESTIC VERSUS FOREIGN BRANDED CLOTHING IN A DEVELOPING COUNTRY: THE CASE OF TURKEY by Kapali, Didem

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Consumer Perception of Global vs. Local Brands: The Indian Car Industry by Mathan Sankar, Shyamala

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Offshore Outsourcing of Customer Services - Boon or Bane? by Sharma, Piyush

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Consumer Perception and Attitude Towards Foreign Verus Domestic Apparel in Thailand by Sae-jiu, Sirirat

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