Search Results - "consumer behaviour"
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Brand reputation and consumer behaviour: what is the impact of consumer behaviour on brand reputational crisis?
Published 2013“…It relied on a consumer survey and a managerial survey to note the similarities and differences in the perception of consumer behaviour and expectation during times of brand crisis. …”
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Easy read on consumer behaviour
Published 2018“…The study of Consumer Behaviour has never been more exciting than what has transpired in the consumer behaviour trend for at least the past 10 years. …”
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Consumer Behaviour in the Smartphone Market in Vietnam
Published 2014“…As the 3rd-largest economy in ASEAN, Vietnam may provide a useful insight for marketing experts and producers of smartphones of consumer behaviour in emerging markets. First, the study uses demographic factors and independent variables of Advertising, Perceived Quality, Word of Mouth, and Price and their impact on Brand Perception and the resulting strength of brand perception on the purchasing decision (dependent variable). …”
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Cypriot Consumer Behaviour Towards Luxury Brands
Published 2008“…In addition, the research was mainly based on three consumer behaviour theories: self concept, reference groups and symbolic interaction. …”
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Self-gift Giving Consumer Behaviour in Chinese Content
Published 2015“…This research aims to research the motivations, post-purchasing emotions and Chinese culture influence of self-gifting consumer behaviour in Chinese luxury content. To answer the research aim, the qualitative research method is constructed to exploration. …”
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Real Estate in China: Consumer Behaviour of the Middle Class
Published 2013“…This research examines middle class consumer behaviour in the real estate market in China. The study aims to explore the factors that motivate behaviour middle class people in China to purchase real estate. …”
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