Search Results - "conjoint analysis"

Using conjoint analysis to study consumers choice of supermarkets. by Yen, Siew Hwa, Cheah, Hoay Chin

“…This paper applied conjoint analysis to investigate the relative importance of supermarket attributes and part-worth utilities of attribute levels that affect consumer choice of supermakets. …”
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Evaluating student’s preferences for university brands through conjoint analysis and market simulation by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey Norman

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Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis by Dippon, Christian M.

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eSurvia: a web-based survey service using fuzzy conjoint analysis by Ayu, Media Anugerah, Mantoro, Teddy, Md. Tap, Abu Osman, Ismail, Siti Aisyah

“…Fuzzy conjoint analysis has been employs in many studies which involving the use of Likert-scale to represent linguistic terms. …”
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eSurvia : a web-based survey tool using fuzzy conjoint analysis by Ayu, Media Anugerah, Ismail, Siti Aisyah, Md. Tap, Abu Osman

“…Hence, researchers who want to use fuzzy conjoint analysis have no other options but to conduct and analyze the survey manually, which is a very tedious process to begin with. …”
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Consumers' demand and willingness to pay for fruits attributes in Malaysia: a conjoint analysis approach by Abdul Hadi, Ahmad Hanis Izani, Shamsudin, Mad Nasir, Radam, Alias, Selamat, Jinap

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A hybrid decision model for the selection of capital equipment using AHP in conjoint analysis under fuzziness by P.D.D., Dominic, P., Parthiban, M., Punniyamoorthy, P., Mathiyalagan

“…So, there is a need of a methodology to evaluate both tangible and intangible benefits simultaneously. The conjoint analysis is applied to arrive at the relative weightage for the attributes and the part worth values for the levels using techniques like dummy regression, linear programming and to find an alternative method to arrive at the relative weightage and part worth values in conjoint analysis using analytic hierarchy process (AHP). …”
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Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: a pilot test by Lim, Sook Yee, Harun, Ummilia Balqis, Gobil, Abdul Rahman, Mustafa, Noor Afiqah, Zahid, Nur Azwanis, Nordin, Syafinaz Amin, Md. Ariffin, Umi Kalsom, Tengku Jamaluddin,, Tengku Zetty Maztura, Mohamed, Nurul Azmawati, Mohd Zulkefli, Nor Afiah, Shohaimi, Shamarina

“…This study employed fuzzy conjoint analysis to measure the level of satisfaction in cleanliness in food premises. …”
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Evaluation of students’ perceptions of game-based mathematics classroom using fuzzy conjoint analysis / Azimah Suparlan …[et al.] by Suparlan, Azimah, Shohaimay, Fairuz, Haron, Nur Fatihah, Zainal Abidin, Syazwani, Dasman, Anisah, Mokhtar, Mazura

“…This study aims to investigate the students' perceptions of game-based mathematics classrooms by fuzzy set conjoint analysis. The study involves a survey collected from 83 undergraduate students of Faculty of Computer and Mathematical Sciences (FSKM), Raub Campus. …”
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Perceptions of learning mathematics among lower secondary students in Malaysia: study on students' engagement using fuzzy conjoint analysis by Gopal, Kathiresan, Salim, Nur Raidah, Mohd Ayub, Ahmad Fauzi

“…Ratings on attributes were analysed using Fuzzy Conjoint Analysis to identify the significant attributes and their in influence. …”
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Demand for eggs attributes in Malaysia: evidence from conjoint survey by Abdul Hadi, Ahmad Hanis Izani, Shamsudin, Mad Nasir, Selamat, Jinap, Radam, Alias

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Strategic and operational remanufacturing mental models: a study on Chinese automotive consumers buying choice by Moosmayer, Dirk, Abdulrahman, Muhammad, Subramanian, Nachiappan, Bergkvist, Lars

Subjects: “…Remanufacturing; car engine; simulation study; consumer preferences; conjoint analysis; cluster analysis…”
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Destination choice of Chinese long-haul outbound tourists and market segmentation by Li, Chunxiao, McCabe, Scott, Ye, Chen

Subjects: “…Destination choice; long-haul outbound; market segmentation; cluster analysis; conjoint analysis…”
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Consumers’ demand and willingness to pay for rice attributes in Malaysia by Abdul Hadi, Ahmad Hanis Izani, Selamat, Jinap, Shamsudin, Mad Nasir, Radam, Alias, Abdul Karim, Muhammad Shahrim

“…A conjoint analysis is a method used in identifying and understanding the combined effects of product attributes on preferences for a product or service. …”
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Consumer preference for food attributes in Malaysia: case studies on broiler and beef by Abdul Hadi, Ahmad Hanis Izani, Shamsudin, Mad Nasir, Radam, Alias, Selamat, Jinap

“…A case study was conducted on broiler and beef products. A conjoint analysis was performed to establish the trade-offs that consumers make between multiple sets of attributes in purchasing broiler and beef products. …”
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Sme Loan Decision-Making Process: The Declining Role Of Human Capital by Ottavia, Ottavia, Chuluunbaatar, Enkhbold, Far Kung, Shiann, Luh, Ding Bang

“…This study is intended to establish relationships among a borrower's attributes, the likelihood of loan approval, and the effect of lender's human capital in the SME loan-granting process. A conjoint analysis has been used as the main analytical tool. …”
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Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach by Li, Chunxiao, McCabe, Scott, Li, Xiang

“…In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination preferences of Chinese long-haul outbound tourists. …”
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Consumers' demand for red meat attributes in Malaysia by Abdul Hadi, Ahmad Hanis Izani, Selamat, Jinap, Shamsudin, Mad Nasir, Radam, Alias

“…Motivated by the changes in Malaysian consumer's food choice, a conjoint analysis was performed to investigate the Malaysian consumers' demands for red meat attributes and how much they are willing to pay for their demanded attributes. …”
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User-centered web development for GMI alumni website by Zakaria, N. A., Ayu, Media Anugerah

“…Second objective of this research is to gain feedback from client and users for the purpose of web usability evaluation by using fuzzy conjoint analysis.…”
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Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey by Abdul Hadi, Ahmad Hanis Izani, Shamsudin, Mad Nasir, Selamat, Jinap, Radam, Alias, Abdul Karim, Muhammad Shahrim

“…The study considers the conjoint analysis technique as a method for acquiring insights into preferences for eggs product. …”
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