Search Results - "appeal"
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The Advertising Appeal of Genuinuity
Published 2021“…The study explores how brands can differentiate from brand puffery through the use of brand genuinuity appeals to improve consumer perceptions and purchase intention. …”
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Strategic Issues & Recommendations for The Eve Appeal
Published 2011“…This paper focuses on The Eve Appeal, a gynaecological cancer charity. The Eve Appeal, based out of London, England, is six years old and its primary purpose is to fund groundbreaking research into gynaecological cancers to help save women's lves not only in the UK but throughout the world. …”
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An exploratory study of reactive guilt appeals
Published 2011“…The research suggests that reactive guilt appeals are inappropriate for the durable consumer goods advertisements. …”
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The role of guilt appeals on donation behavior
Published 2011“…The research suggests that existential guilt appeals are appropriate for the charitable advertisements and it shows a direct link between guilt and actual donation behavior.…”
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Jurisdiction of federal court to hear and determine appeals
Published 2014“…The focus of this article is concerning the jurisdiction of the Federal Court to hear and determine an appeal against the decision of the Court of Appeal in respect of any criminal and civil cause or matter. …”
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Emotional appeal in advertising / Izz Dania Dzulkifle
Published 2020“…For example. when advertising a non-profit organization ad and looking for a humanitarian charity organization, we can use emotional appeal methods to supplement and express sad and pity emotions and encourage sad people to hurt in the video.…”
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Exploring a New Measure for Guilt Appeals
Published 2013“…Scholars have shown that specific types of guilt appeals can be effective in advertising (e.g. Lindsey, 2005). …”
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Green advertising appeal and consumer purchase intention
Published 2016“…A sample of 117postgraduate students was exposed to one of two printed hypothetical green messages promoting either self-benefit or other-benefit appeals. The results reveal that other-benefit appeal influences purchase intentions more than self-benefit appeal. …”
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The role of existential guilt appeals in charitable advertisements
Published 2008Subjects: Get full text
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The role of rational and emotional appeals on website promotion
Published 2009Subjects: Get full text
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The appeal of faith development theory: a sociological perspective
Published 1997“…This thesis seeks to examine James Fowler's faith development theory from a sociological perspective in order to understand the theory's appeal and function within mainstream British churches. …”
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An exploratory study of existential guilt appeals in charitable advertisements
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Measuring the Effectiveness of Guilt Appeals in the Promotion of Certified Products
Published 2017“…The purpose of the research aims to examine the effectiveness of anticipatory guilt appeals on Fairtrade certified products. The results show consumers’ willingness to pay more for Fairtrade certified products when aroused by anticipatory guilt. …”
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Effective advertising appeals for websites of small boutique hotels
Published 2013Subjects: Get full text