Search Results - "advertising"
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Advertising Strategies In Malaysian Advertisements
Published 1983“…This research involves the study of strategies used by advertisers in their advertisements on television, newspapers, magazines in our country. …”
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Islamic advertising and advertisements: some concerns
Published 2016Subjects: “…HF5801 Advertising…”
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Advertising strategies in Television Malaysia's advertisements
Published 1982“…This is a study to find out about advertising strategies in our local advertisements .Advertisements as we know,are part and parcel of life,we are bombarded with advertisements every where we go…”
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Advertising strategies in Television Malaysia's advertisements
Published 1982“…This is a study to find out about advertising strategies is our local advertisements.Advertisement,as we know,are part and parcel life,we are bombarded with advertisements every where we go…”
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Youth perceptions of alcohol advertising: Are current advertising regulations working?
Published 2018“…Objectives: We investigated young people's exposure to alcohol advertising, their intentions to consume and purchase alcohol products following the viewing of advertisements, and whether they perceived the actors in the advertisements as being under the age of 25 years. …”
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The advertised diet: an examination of the extent and nature of food advertising on Australian television
Published 2013“…Issues addressed: The aim of the present study was to describe food advertising and expenditure on Australian television, and to conduct an audit to assess what proportion of food and beverage television advertisements was consistent with dietaryrecommendations.Methods: Data were acquired from a national media monitoring company for advertisements broadcast in five major Australian cities from 1 September 2010 to 31 October 2010. …”
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Ethnic advertising: adolescents’ attitudes towards target and non-target advertisements
Published 2010“…Data were analysed using MANOVA, ANOVA and t-test to explore the group differences between adolescents based on their ethnicity and advertisement type. Findings – The results indicate a significant group difference between target and non-target respondents to the advertisement. …”
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Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
Published 2010“…The results indicate a significant group difference between target and non-target respondents to the advertisement. It also shows that ethnicity is a viable target variable for both majority and minority ethnic groups in Malaysia.…”
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Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
Published 2010“…Data were analysed using MANOVA, ANOVA and t‐test to explore the group differences between adolescents based on their ethnicity and advertisement type. Findings – The results indicate a significant group difference between target and non‐target respondents to the advertisement. …”
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Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
Published 2002“…The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. …”
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Advertising Effectiveness In Events
Published 2012“…Study conducts 40 semi-structured interviews to understand the aspects of advertising effectiveness, and also explore the emotional and cognitive effects that advertisements generate. …”
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The Effectiveness of In-Game Advertising
Published 2010“…This research explores the effectiveness of in-game advertising. Technological advances have rendered traditional advertising obsolete, leading marketers to seek new channels to reach out to the end consumer. …”
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A study of generational cohort effect on attitude towards advertising : a two-directional study of advertising in general and controversial advertising
Published 2015“…The thesis aims to investigate attitude towards advertising (Aad) by delving into the modeling effect of three behavioural constructs (belief, attitude and behavioural intention) between two forms of advertising, namely advertising in general and specific controversial advertising. …”
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Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
Published 2016“…Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.…”
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