Search Results - "ad campaign"

Less sugar advertising campaign / Wan Ruzni Elliza Wan Mohd Zin by Wan Mohd Zin, Wan Ruzni Elliza

“…It is likely that the campaign was held not successful and the people of Malaysia are unable to realize the dangers of excessive sugar consumption. Ad campaign in the post may not be placed in strategic places and many are not aware of the existence of this campaign. …”
Get full text

A song and dance: branded entertainment and mobile promotion by Grainge, Paul

“…Specifically, it examines how mobile phone marketing in the UK has sought to engage consumers and perform the social use of mobile technology through multimedia ad campaigns with an inscribed entertainment value. Focusing on brand campaigns for 3G mobile services that borrow explicitly from reality television (T-Mobile) and Hollywood film (Orange), the article explores the concept of branded entertainment in relation to the ‘popular imagination’ of mobile communication in the late 2000s. …”
Get full text

Women in Serbian Advertising by Popesku, Mihajlo

“…Foreign companies operating in Serbia should be aware of this fact since results show that in the case of offensive ad campaigns, a company risks losing one third of its actual customers. …”
Get full text