Search Results - "YouTuber"
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Playing YouTube: How the Nancy YouTuber doll and app position children as aspiring YouTube influencers.
Published 2021“…This article analyzes Nancy YouTuber, a popular doll and companion app that is part of a growing trend of children's toys modeled on YouTube influencers. …”
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The impact of social media (YouTube) towards the behavioral change of Generation Z
Published 2018“…The independent variables which affect the behavioural change of Generation Z are YouTube content and YouTubers’ influences. This research aim is to investigate the relationship between the independent variables and dependent variable. …”
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IMPACT OF INSTAGRAM AND YOUTUBE INFLUENCERS ON CONSUMER BEHAVIOUR IN DELHI NCR
Published 2023“…According to the results, Instabloggers & YouTubers are regarded as trusted sources of information by customers. …”
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Understanding the demotic film critic
Published 2019“…Within the investigation, the four YouTubers chosen all had over 100,000 subscribers and all conformed to a set of standardized norms that define them as film reviewers. …”
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Malaysian English discourse particles and their meanings in Covid-19 themed YouTube videos
Published 2022“…A corpus-based methodology was used to analyse seven COVID-19 themed YouTube videos made by Malaysian YouTubers collected between February 2020 and October 2021 with the addition of Tay et al. (2016)’s discourse particle categorisation as a framework. …”
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Vtubers and anime culture: a case study of Japanese learners in two public universities in Malaysia
Published 2022“…This study attempts to identify Malaysian youth's interest in anime culture and one of its subcultures, Virtual YouTubers (VTubers). Anime, manga and drama series count amongst the most popular and well-received types of Japanese popular culture since the 1990s, where their translation into various languages have rendered them globally renowned. …”
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Communicative ❤ Intimacies: Influencers and Perceived Interconnectedness
Published 2015“…Although international news reports have variously described these commercial social media users as “bloggers,” “YouTubers,” and “Instagrammers,” I conceptualise these high-profile Internet microcelebrities (Senft 2008) as influencers regardless of their digital platform. …”
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