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    Social games and game-based revenue models

    Social games and game-based revenue models by Balnaves, Mark, Madden, Gary

    Published 2016
    “…Casual, social games are estimated to engage more than 200 million world-wide with revenues of US$6 billion on mobile, iPond, social networks, PC, Mac, Xbox LIVE Arcade platforms (CGA 2013). The name of the game is freemium for this economy. …”
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