Search Results - "Wembley Stadium"

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    How successful has the National Football League been in extending its brand into the U.K. market since 2007? An investigation into the international brand extension of a major sports league.

    How successful has the National Football League been in extending its brand into the U.K. market since 2007? An investigation into the international brand extension of a major spor... by Roston, Oliver

    Published 2014
    “…Regular season fixtures having been played annual at London’s Wembley Stadium with increasing regularity, suggesting the organization has a long-term strategy to remain in the U.K. market. …”
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