Search Results - "Warner Bros."

WarnerMedia by Fitzgerald, Scott

“…In 2016, Time Warner generated more than $29 billion in revenues from its three operating divisions: Turner, Home Box Office, and Warner Bros. In the same year, the corporation announced it had entered into an $85 billion deal to be acquired by AT&T, the world’s largest telecommunications company, in a stock-andcash transaction.…”
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Transmedia storytelling during the COVID-19 pandemic: Marvel’s WandaVision and Zack Snyder’s Justice League by Webster, Luke, Leaver, Tama, Sandry, Eleanor

“…Drawing from key scholarly transmedia theory, and industry insights into transmedia best practice, this paper analyses the release of Marvel’s WandaVision and Zack Snyder’s Justice League and maps them against the larger transmedia strategies being used by Disney and Warner Bros. to create the Marvel Cinematic Universe (MCU) and DC Extended Universe (DCEU), respectively. …”
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Monga: anatomy of a movie blockbuster made in Taiwan by Wang, Siqi

“…Using a business plan encompassing governmental funding, the support of Hollywood distributor Warner Bros., and a strategic marketing campaign, the film was a box office triumph. …”
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