Search Results - "UEFA Euro 2016 final"

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    Carlsberg alibi marketing in the UEFA Euro 2016 football finals: implications of Probably inappropriate alcohol advertising

    Carlsberg alibi marketing in the UEFA Euro 2016 football finals: implications of Probably inappropriate alcohol advertising by Murray, Rachel L., Opazo-Breton, Magdalena, Britton, John, Cranwell, Joanne, Grant-Braham, Bruce

    Published 2018
    “…In 2016 the Danish brewer Carlsberg sponsored the UEFA Euro 2016 finals, held in France, and used the alibis ‘Probably’ and ‘…the best in the world’ in place of Carlsberg in pitch-side advertising. …”
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