Search Results - "Television show"
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An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows
Published 2020“…Therefore, mainly based on the consumer socialization theory and the balance model of product placement effects, this research aims to investigate the influences of peer communication, television watching time and audiences’ favourable attitude towards characters on Chinese audiences’ attitude and purchase intention towards product placements in the reality television show. Using the online questionnaire, the research has collected data from 199 Chinese reality television audiences, and findings show that peer communication and audiences’ favourable attitude towards characters can positively influence both consumers’ product placement attitude and their purchase intention to the placed products in Chinese reality television. …”
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An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows
Published 2020“…Therefore, mainly based on the consumer socialization theory and the balance model of product placement effects, this research aims to investigate the influences of peer communication, television watching time and audiences’ favourable attitude towards characters on Chinese audiences’ attitude and purchase intention towards product placements in the reality television show. Using the online questionnaire, the research has collected data from 199 Chinese reality television audiences, and findings show that peer communication and audiences’ favourable attitude towards characters can positively influence both consumers’ product placement attitude and their purchase intention to the placed products in Chinese reality television. …”
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Bridging or widening the gap? Narrative discourses of the West and Westerners in Jordan’s My American Neighbor Television Program
Published 2020“…The current study joins the discussion on ‘media representation’ (in this case, informed by the construct of Occidentalism) by conducting a qualitative, thematic, content analysis (informed by narrative analysis, both socio-linguistic and socio-cultural) of the Jordanian television show My American Neighbor. Stereotypes can be both positive and negative, and they are often used by media storytellers regardless of their background or location in the World.…”
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Consumers’ Attitudes and Perceptions of Brand Placement: a Discourse Analysis between Marketing and Non-Marketing Students at the Nottingham University
Published 2013“…Indeed, brand, or product placement, has been characterised as “the inclusion of a brand name, product package, signage, or other trademark merchandise within a motion picture, television show or music video” (Steortz, 1987, p. 22), or as “a paid product message aimed at influencing movie (or television audience) via the planned and unobtrusive entry of a branded product into a movie” (Balasubramanian, 1994, p. 29).…”
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Guidelines on Interaction: An exploration into implementing secondary screen experiences on mobile devices
Published 2013“…Using these guidelines, a television-based second screen app was designed and prototyped for the television show "Game of Thrones". Through a second user study, the prototype was subsequently evaluated in terms of how useful and engaging an experience it provided and as a result how successfully the guidelines had been put into practice.…”
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Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)
Published 2019“…Therefore, we propose that social media users who closely identify with characters seen on their favorite Islamic reality show will also be more likely to follow these characters on social media and would be more motivated to use social media in order to interact with these characters or other fans, in order to discuss elements related to the television show. It is also proposed that other individual differences, such as level of religiosity may also mediate the relationship between parasocial interaction and Twitter use regarding the show. …”
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Bullying in film: reception analysis of "Pesbukers Comedy on Antv"
Published 2023“…The study is based on moral argument issues about bullying on the television show Pesbukers episode 14 on March 1, 2019. …”
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Quality and risk in contemporary U.S television
Published 2017“…Overall, this dissertation argues that risk is a fundamental part of quality television and the two terms must exist in tension for a television show to be perceived as quality.…”
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Legitimating telefantasy: exploring the value of telefantasy through television history
Published 2020“…The thesis contends that the perception and construction of telefantasy’s legitimacy depends on factors both from outside of a telefantasy programme, especially industrial factors, and from features found within a television show itself, like its genre. Such factors are also temporally specific as, like cultural value, the television industry and its discernment of its spectators’ tastes determine the value of their products, and these evaluations change over time. …”
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Audio description and Australian Television: A position paper
Published 2018“…Audio description (AD) – also referred to as video description, video programming or descriptive video – is a track of narration included between the lines of dialogue which describes important visual elements of a television show, movie or performance. It is an essential feature in order to make television accessible to audiences who are blind or vision impaired. …”
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The psychology of video on demand (VoD) consumption and binge-watching typologies: how platforms may be designed to optimise user autonomy
Published 2025“…Here, it is defined as "watching multiple episodes of a television show consecutively or in rapid succession". …”
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Should we have voluntary censorship code for Netflix?
Published 2019“…NETFLIX allows customers to watch television shows, movies, documentaries on Internet-connected devices, such as tablets, computers, mobile phones and smart TVs. …”
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The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha
Published 2018“…It has been established that viewers are starting to get annoyed by the commercial breaks in between television shows and before movies. Product placement offers a platform for companies to include their brands into the movies without irritating the viewers with pauses in between television shows and movies. …”
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"This Isn’t Something I can Fake": the discourse of disability surrounding Glee!
Published 2013“…This chapter critically examines narratives of disability and audience response to them in the first seasons of Glee, a popular television shows that features series regular characters with a disability. …”
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Inadvertent effects of various media on UTAR students' English proficiency & fluency
Published 2023“…Through an exploration of various media platforms, including television shows, movies, social media, games and online resources, this research aims to offer insights into innovative language teaching strategies. …”
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Fan Nation: Harnessing Fandoms For Political Participation
Published 2015“…The three personalities appear in television shows every day and have Facebook pages that have now garnered more than 12 million and 890,000 ‘likes’, respectively.…”
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Popularising History: Re-igniting pre-service teacher and student interest in history via historical fiction
Published 2014“…In recent years there has been a steady increase in the amount of fiction, films, television shows, documentaries and children’s programs situated in or concerned with historical events, eras or historical figures. …”
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Contamination and containment: representing the pathologised other in 1950s American cinema
Published 2010“…By analysing case-studies within a wide-reaching and inter-connected cold-war media relay, underpinned by archival research that takes in newspaper and magazine journalism, television shows, government documents and medical journals, I uncover the ways in which film helped to maintain the visibility of the disenfranchised, as well contributing to their cultural surveillance and the discursive currency of the “pathological” Other. …”
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Netflix, Muslims and cultural imperialism
Published 2020“…Some other popular streaming services include Youtube and Hulu which stream films and television shows; Spotify and Apple Music, which stream music; and the video game streaming sites Twitch, and Mixer. …”
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