Search Results - "Starbucks"
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Study Of Starbucks Corporations: Restructuring Challenges And Strategies
Published 2009“…Starbucks was chosen as the case study because of its unique and effective business modal and marketing tactics. …”
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An Application of the Localization Strategy of MNCs in China: The case of Starbucks
Published 2017“…For instance, Starbucks has its own distinctive characteristics which are difficult to imitate. …”
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Pemediaan produk dan penggunaan logo Starbucks Coffee
Published 2011“…Kajian ini berdasarkan pada tiga fokus dapatan kajian yang merangkumi semiotik visual logo Starbucks, hubungan antara logo semiotik dengan penilaian masyarakat dan imej industri Starbucks yang terbentuk dalam hati khalayak.…”
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KK Time Square Starbucks Coffee / Jamal Jahid... [et al.]
Published 2008“…Starbucks Coffee is highly recognized Coffee shop all over the world. …”
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Entry modes and franchising as a growth strategy for international expansion: Case of Starbucks
Published 2012“…In this case study we will look at the particular case of Starbucks Coffee Company’s operations in the United Kingdom.…”
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Entry Modes of MNCs in a foreign market – A Case Study of Starbucks in China
Published 2017“…This study has examined the factors that influenced the entry mode decision of Starbucks when the company entered China in order to know the factors that affected the Starbucks’ entry mode choice and what entry mode strategy did Starbucks use in China. …”
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Customer profiling and segmentation of starbucks Malaysia: Empirical investigation during CMCO 2.0
Published 2022“…In this paper, k-means clustering algorithm is used to segment the customers of Starbucks Malaysia according to their income and spend data. …”
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Customer Service Management on Enhancing Customer Loyalty in Food and Beverage Industry: Case Study of Starbucks Malaysia
Published 2024“…Additionally, this paper offers insights into the current state of Starbucks in Malaysia and proposes practical actions to enhance service quality. …”
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Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]
Published 2011“…This study pertains to the use of the brand personality measurement framework as a means to investigate the pervasiveness of Starbucks, a foreign branded coffee outlet, in Malaysia. …”
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BRAND IMAGE, STAFF INTERACTION BEHAVIOR AND OVERALL SERVICE QUALITY ON DECLINING SALES: A CASE STUDY OF STARBUCKS COFFEE MALAYSIA
Published 2023“…We shall conduct a comprehensive analysis of how these three factors contributed to the decline in Starbucks' sales in Malaysia. The study was done by distributing the questionnaire via Google Form to a sample of 120 Starbucks customers in Malaysia. …”
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KopiCulture: Unveiling Customer Loyalty in Malaysia's Coffee Market through Clustering Algorithms for Local Cafe Insights
Published 2024“…Our findings give Starbucks and local coffee shops valuable insights, allowing them to tailor their marketing strategies and improve customer retention efforts. …”
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Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers
Published 2016“…These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks, McDonald's, 7-Eleven, Apple, and others, prevailing across Southeast Asia, primarily in China, Vietnam, and Cambodia. …”
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Factors influencing coffee purchase intention among generation Z in Malaysia
Published 2023“…Many coffee shops or cafés such as Starbucks, The Coffee Bean, The Leaf, and etc were introduced and expanded rapidly in Malaysia. …”
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The influence of corporate social responsibility(CSR) and irresponsibility(CSIR) on the brand from the customer perspective
Published 2017“…Focus group interviews and descriptive case study have been selected to conduct a qualitative research. A well-known brand Starbucks is case company to perform relevant concerns in a real context. …”
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A Review of Data Analytics Adoption in Business Industry
Published 2019“…This paper used three major companies in the study i.e. Starbucks, Heineken N.V and Electronic Arts (EA). The studies found that all those companies are able to meet their market supply and demands opportunities by utilizing their past historical data in the data warehouse to understand the underlying hidden trends and patterns that will enable them to make better decisions.…”
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Pet Store Loyalty in Malaysia
Published 2010“…The flourishing of large, specialty niche retailers like Starbucks, Victoria Secret and Barnes & Noble are stellar success stories that thrive on their troop of staunch followers. …”
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The influence of familiarity and customer involvement on customer service experience in Malaysian public higher education industry / Mazlina Mamat, Cheam Chai Li and Nik Nor Hasima...
Published 2013“…Similarly, it has been argued that the success of Starbucks is based on creating a distinctive customer experience for their customers (Michelli, 2007). …”
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Consumer satisfaction and return patronage in specialty coffeehouse in Malaysia.
Published 2002“…Among the established specialty coffeehouse were Coffee Bean & Tea Leaf, Starbucks Coffee and Gloria Jean's Coffee. If the local coffeehouse and restaurant would like to be as competitive as the franchise specialty coffeehouse, it is paramount important to understand the consumers' expectations and needs. …”
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Consumer satisfaction and return patronage in specialty coffeehouse in Malaysia
Published 2002“…Among the established specialty coffeehouse were Coffee Bean & Tea Leaf, Starbucks Coffee and Gloria Jean's Coffee. If the local coffeehouse and restaurant would like to be as competitive as the franchise specialty coffeehouse, it is paramount important to understand the consumers' expectations and needs. …”
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