Search Results - "Social Media Advertising"

  • Showing 1 - 2 results of 2
Refine Results
  1. 1
    Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam

    Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam by Vuong, Hoang Phuong

    Published 2017
    Subjects: Get full text
  2. 2
    Exploring psychological mechanisms of personalised advertising affecting online impulse buying in the social commerce context

    Exploring psychological mechanisms of personalised advertising affecting online impulse buying in the social commerce context by Li, Kangying

    Published 2022
    Subjects: “…social media advertising; online impulse buying; social commerce; perceived personalisation; perceived interactivity; perceived involvement; arousal.…”
    Get full text

Search Tools: