Search Results - "Rational appeals"

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  1. 1
    The role of rational and emotional appeals on website promotion

    The role of rational and emotional appeals on website promotion by Lwin, Michael

    Published 2009
    Subjects: Get full text
  2. 2
    Effective advertising appeals for websites of small boutique hotels

    Effective advertising appeals for websites of small boutique hotels by Lwin, Michael, Phau, Ian

    Published 2013
    Subjects: Get full text
  3. 3
    Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels

    Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels by Lwin, Michael, Phau, Ian, Huang, Y., Lim, Aaron

    Published 2014
    Subjects: Get full text

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