Search Results - "Purchase Intention"

The influence of celebrity endorsement on college students' purchase intention towards cosmetics in Central China—An empirical study on Henan Province by Liang, Jiamei

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Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia by Seilkhanova, Saniya

Subjects: “…purchase intention…”
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Factors Influencing the Risk Averse Consumer Base Towards Online Shopping: A Perspective on Evolving Shopping Behaviour in Malaysia by Jafary, Khadija Hasan

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Counterfeits of luxury brands: exploring the role of lawfulness and legality by Sequiera, M., Dix, Steve, Phau, Ian

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The key factors influencing the purchase intention towards LCCs: the case of Chinese college students by Zheng, Xuan

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Investigating the impact of e-commerce live streaming on consumers'purchase intention in China by ZHANG, TAO

Subjects: “…E-commerce live streaming; consumers' purchase intention; China…”
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The impact of social media influencers on the purchasing intention of the young Chinese consumer by Lu, Shen

Subjects: “…social media ，influencer， purchase intention，creadibility，affection ，Interconnectedness…”
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Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China by peng, cheng

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An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows by Chen, Shanwen

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“Influencer marketing: the impact of online influencers on Generation Y’s purchase intention in China” by Jin, Ming

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Constructing purchase intention model for foreign banks operating within Indonesia by Muchtar, Fatimah, Kingshott, Russel, Wong, David, Laksamana, Patria

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The effects of influencer marketing on consumers’ purchase intention on beauty products in China by PU, HUIYUN

Subjects: “…influencer marketing; purchase intention; beauty industry; Chinese social media platform…”
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Historical nostalgia intensities: effects on cognition, attitudes, and intentions by Marchegiani, Chris, Phau, Ian

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Social media influencer marketing: the factors that influence the consumers’ willingness to buy electronic products by Guo, Fuqiang

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Allocentrism and consumer ethnocentrism: the effects of social identity on purchase intention by Huang, Y., Phau, Ian, Lin, Chad, Chung, H., Lin, K.

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Consumer Attitudes Towards Foreign Branded Apparel in Malaysia by Bhat, Sana Altaf

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A purchase intention model for foreign banks within Indonesia by Muchtar, Fatimah, Kingshott, Russel, Wong, David, Laksamana, Patria

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How does e-commerce live streaming in China affect consumers’ purchasing intentions? by Miao, Yihe

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The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry by Wu, Zhennan

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The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention by Teah, Min, Phau, Ian

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