Search Results - "Program loyalty"

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    Consequence of customer loyalty to the loyalty program and to the company

    Consequence of customer loyalty to the loyalty program and to the company by Evanschitzky, H., Ramaseshan, Balasubramani, Woisetschläger, D., Richelsen, V., Blut, M., Backhaus, C.

    Published 2012
    Subjects: Get full text
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    Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty

    Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty by Ramaseshan, Balasubramanian, Evanschitzky, H., Johnston, Megan

    Published 2008
    Subjects: Get full text

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