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    An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application of Perception Experience Memory Model of advertising.

    An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application... by Ghiya, Krishn/ KG

    Published 2015
    “…This was carried out by conducting a marketing experiment by showing the Sony PlayStation 4 advertisement, followed by a questionnaire to measure the appropriate responses across the pre-experienced and the post-experienced group. …”
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