Search Results - "PlayStation"

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  1. 1
    Critical investigation of the impact of brand communities and new media in marketing Sony’s PlayStation

    Critical investigation of the impact of brand communities and new media in marketing Sony’s PlayStation by santhosh, Sanjith

    Published 2010
    “…This research critically examines these interactions between consumer and the company and tries to gain insights on the impact of marketing strategies used by Sony to market its Sony PlayStation. It also identifies if the strategies implemented by Sony are effective. …”
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  2. 2
    An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application of Perception Experience Memory Model of advertising.

    An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application... by Ghiya, Krishn/ KG

    Published 2015
    “…This was carried out by conducting a marketing experiment by showing the Sony PlayStation 4 advertisement, followed by a questionnaire to measure the appropriate responses across the pre-experienced and the post-experienced group. …”
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  3. 3
    Kid’s online typing game (cabaran keyboard)

    Kid’s online typing game (cabaran keyboard) by Nor Hazwani, Abdul Rahman

    Published 2015
    “…We have experience of children’s curiosity about computer, mobile phones, play station portable (PSP) games etc. Kindergarten students gained learning skills through interacting with multimedia contents. …”
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  4. 4
    Children With Developmental Coordination Disorder Play Active Virtual Reality Games Differently Than Children With Typical Development

    Children With Developmental Coordination Disorder Play Active Virtual Reality Games Differently Than Children With Typical Development by Gonsalves, Leandra, Campbell, Amity, Jensen, Lynn, Straker, Leon

    Published 2015
    “…OBJECTIVE: This study aimed to examine: (1) the quality of motor patterns of children with DCD participating in AVG by comparing them with children with typical development (TD) and (2) whether differences existed in the motor patterns utilized with 2 AVG types: Sony PlayStation 3 Move and Microsoft Xbox 360 Kinect. DESIGN: This was a quasi-experimental, biomechanical laboratory-based study. …”
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  5. 5
    Correlating physiological responses of exergaming boxing in different body positions and disability / Nor Aina Mohd Jai

    Correlating physiological responses of exergaming boxing in different body positions and disability / Nor Aina Mohd Jai by Nor Aina, Mohd Jai

    Published 2021
    “…To do this, the Sony PlayStation 3® consoles, along with its two Move motion controllers; Sony Eye Camera and Sports Champion 2® software, were selected as the modality of choice. …”
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