Search Results - "Perceived quality"

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  1. 1
    Do prototypical brands have an advantage over me-too brands in the mature marketplace?

    Do prototypical brands have an advantage over me-too brands in the mature marketplace? by Quintal, Vanessa, Phau, Ian

    Published 2013
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  2. 2
    How does social media marketing affect the brand equity of food industry in Thailand?

    How does social media marketing affect the brand equity of food industry in Thailand? by Juntipwong, Preeyaporn

    Published 2018
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  3. 3
    Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers

    Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers by Tam, Kwok Keung

    Published 2007
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  4. 4
    The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands

    The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands by Quintal, Vanessa, Sims, Daniel

    Published 2009
    Subjects: Get full text

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